About the Brand & Founder

Beauty Salon Owner
My first ever makeover on little sister

Vanity Beauty Co. is an exciting new up-and-coming affordable luxury makeup brand created by Estelle, who lives between New Zealand & Australia & has over 15 yrs Cosmetic & Beauty industry experience.

Estelle has worked for some of the top cosmetic houses in retail sales, as a Makeup artist & Beauty Therapist, catering to the needs of thousands of customers.

During this time, Estelle noticed the struggles of the customers in looking for particular products as a solution to their beauty woes and not always finding the appropriate ones to fulfil their needs and desires.

After much success working for other businesses; Estelle decided she wanted to work for herself as a self-employed as a Beauty Therapist/ Makeup Artist, working between home, mobile & retirement villages.

After much searching & research, in 2019 Vanity Beauty Co. the makeup brand was started. Lipsticks were the first products to launch & since then range has rapidly expanded to a full range of makeup products to keep up with customer demands.

Estelle has brought her passion for exciting, high-quality makeup products, combining with the knowledge of what the consumer is looking for all into one range - whilst keeping up-to-date with the latest market trends.

'I come from a family of artists & makeup is my art/form of creative expression. I have been doing makeup for over 15 years; worked for prestigious cosmetic houses such as Lancome, Clarins & MAC cosmetics & have completed a Professional Makeup Artist Certificate & Diploma in Beauty Therapy & Makeup. I use all my own range of cosmetics - Vanity Beauty Co. - which is a superior-quality makeup range that delivers lasting professional results with every application.  As a huge animal lover; products being cruelty-free is an absolute must! '

Estelle loves to see people feel confident in their own skin & become the best versions of themselves; she also stocks a full range of amazing natural skincare products - available in the online store. 

If you have any questions; would like to host an event or become a stockist, please contact us via email <3 

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Me; Aged 5 years - giving my sister one of my very first Makeovers! :)