I've worked directly in the cosmetics field for 10+yrs in retail for various Makeup brands such as Lancome, Clarins, M.A.C to name a few, and served tens of thousands of customers searching for their perfect makeup to suit their skin & lifestyle. So what IS the perfect foundation makeup for you? Well, it varies from individual. Not one product is going to suit everyone.
There are different types of finishes with foundations/powders/bbcreams/tinted moisturisers;
Dewy finish - best for an aging, mature or dry skins
Matte finish, best on an oily/acne prone skin. (young skins)
Satin finish - is between both - so typically suitable on most skin types.
If you have a dewy foundation, but want it to be more matte, apply setting a powder on top.
If you have a matte foundation, but need it to be more dewy, you can either add a couple drops of face oil to the formula or use a hydrating setting spray, which will give a more hydrated softer look.
There are also varying degrees of coverage in foundations - ranging from super-natural to full/maximum coverage. If you're not a big makeup wearer - you might prefer something really natural - like a powder, sponge-on cream, tinted moisturiser or BB Cream (stands for Beauty Balm). A BB cream is a different name for a tinted moisturiser & it means it is a multi-use product. The various benefits will vary between brands, but they usually have moisturising qualities, as well as a varying degree of coverage & may have other benefits such as an SPF (sun protection factor), anti-aging ingredients,skin smoothing, mattifying or illuminating effects . These products are also the simplest to apply - so perfect for the no-fuss mum, sporty-outdoorsy people or anyone wanting to simply there regime. Powder & sponge-on cream foundation are likely to be the most convenient in terms of quick touch-ups, as you can quickly pull them out of your bag for a quick refresh any time of the day.
Many women make the mistake of using the same foundation their whole life - ever since they were a teenager. Foundations need to change when your skin changes. A common complaint I hear is 'my makeup sits in my lines and creases, it makes me look older'. Start by using something that is dewy/satin rather than a matte finish - they dewy effect will make the skin more hydrated, more youthful looking & won't cake in the lines and creases the way a matte foundation will. If the skin is really dry, you may not want to use a powder on top but if you want to use a powder to set the makeup & help it to last longer, choose one that's a fine texture, with an illuminating finish. Like an invisible setting powder. The illuminating look will make the skin glow & look more youthful. And by illuminating i don't mean full-on sparkle - it will just give you a nice natural looking radiance, that an aging skin could be lacking. It is usually better to go for a lighter coverage foundation as we age, rather than the full-coverage matte one we've been used to for so many years. By keeping the coverage natural looking this will also keep the skin looking more youthful. If you have sun-pigmentation & spots you'd still like to have full cover on, I suggest usually a really good maximum cover concealer - just where it is needed, and keep the rest natural.
As for problematic skin, oily or acne prone skin, you will need something long-lasting & matte finish. The excess oil in your skin will make most foundations just 'slide' off & the matte finish will help it to stay put & keep oil production to a minimum, keeping you less shiny for longer. These skin types will definitely require a powder on top to assist with keeping the makeup in place & usually these skin types prefer a full coverage to help perfect the skin. A matte powder with a bit more cover, or matte setting powder is ideal. A good max cover concealer will also assist to cover those really stubborn spots.
There are typically two types of concealers - A maximum coverage concealer; for hiding spots, pigmentation's, birthmarks, etc. and a highlighting/illuminating concealer; perfect for highlighting under the brow bone, under the eyes, cupids bow, etc. You can apply before or after your foundation - generally I like to apply my max coverage concealer before foundation & any highlighter concealer after.
Setting sprays & primers - There are also different types of primers & setting sprays. They are optional, not 100% necessary, but can be a good idea. Hydrating is great in summer; it helps to keep the skin moist & keeps the skin refreshed throughout the day. I especially love having a hydrating setting spray on long haul flights! Matte primers & setting sprays will help to keep the oil at bay, and makeup in place longer. Great in hot, humid weather. Smoothing primers are great if you have bumpy skin, large pores, fine lines & wrinkles you'd like to softly smooth & blur. Illuminating primers & setting sprays will give you skin a lovely, radiant, youthful glow.
All will assist with the look,wear & longevity of your makeup application.
I personally mostly wear my own makeup range, Vanity Beauty Co. I have a FAN-friken-tastic BB cream foundation, which ticks more boxes than most makeups I've come across! It is hydrating on the skin, has an sunscreen SPF50+, has anti-aging marine collagen, it has a super-lightweight feel on the skin, a buildable med/full-coverage & comes in an astounding 50ML size!! (20mls more than your regular 30ml size foundation) Fantastic value for money at just $56 nzd & comes in 4 shades - light, med,medium-deep,deep. I can ship worldwide, so if interested send me a message or checkout the online store. Hope you found this blog useful & possibly learnt something about makeup you didn't know! Here's to putting your best face forward!!
- Estelle x